Did you know… Up to 85% of people are more likely to buy a product if they first saw an animated explainer video.
As soon as someone start watching an explainer video, it grabs their attention big time because in their brain it creates what they call “pattern interruption”. When storytelling are done right, it makes people feel connected with your business and feel good about bu
ying from your business. That’s why explainer videos work so well.
White Board Videos Are Easily Shareable
An explainer video doesn’t necessarily have to be confined to just your site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart Phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.
Great storytelling and visuals make your potential customers remember your business proposition: on average people recall 10% of any visual data 3 days after and up to 70% of audiovisual information (Western Ontario University research).
Animation is a powerful form of storytelling
Call or email for a quote to see how we can help tell your story… like Richard did with Matrix HR